Privacy Policy

Privacy Policy

(in accordance with the General Data Protection Regulation - GDPR)

Effective date: 16.06.2025
City: Ghent, Belgium
Project: GoExplore

1. Who we are

We are the GoExplore project team — a travel start-up based in Ghent, Belgium. We create original travel boxes and digital guides for self-guided city exploration.
For all questions regarding the processing of personal data, please contact:
📧 hellogoexplore@gmail.com
📍 Ghent, Belgium

2. What personal data we collect

Depending on your interaction with our project, we may collect and process the following categories of personal data:

• Full name
• Email address
• Language preferences
• Order details (date, content, payment method)
• Behavioral data (interaction with the website or app)
• IP address, device type, browser type
• Email interaction history (opens, clicks)

3. Purposes of data processing

We use your personal data only for the following purposes:

• Processing, fulfilling, and delivering orders
• Sending digital guides and order confirmations by email
• Providing technical and customer support
• Sending marketing and newsletter communications (only with your consent)
• Personalizing content and recommendations
• Improving our services and user experience
• Performing website usage analytics (based on cookies)
• Fulfilling legal and tax obligations

4. Legal basis for processing

We process your data only when we have a valid legal basis under Article 6 of the GDPR, such as:

• Your consent (e.g., newsletter subscriptions)
• Contract performance (e.g., when placing an order)
• Legal obligations (e.g., accounting)
• Legitimate interests (e.g., improving services), provided these do not override your rights

5. Email marketing and newsletters

When you subscribe to our mailing list, you explicitly agree to receive updates, announcements, offers, and curated content.
You can unsubscribe at any time via the link at the bottom of any email, or by contacting us directly.
We never share your email address with third parties for their own marketing purposes.

6. Cookies and analytics

We use cookies and similar technologies (such as pixels and local storage) for the following purposes:

• Technical functionality of the website
• Remembering your preferences
• Anonymous behavioural analytics
• Marketing and remarketing (e.g., ads)

We ask for your consent before placing non-essential cookies (analytics, marketing) through a cookie banner upon your first visit.
You can change your cookie preferences at any time via your browser settings or the cookie banner.

7. Data retention

We do not keep your data longer than necessary:

• Order data — up to 7 years (for legal/accounting reasons)
• Email addresses for marketing — until you unsubscribe or withdraw consent
• Behavioural data (cookies & analytics) — up to 12 months
• Communication history — up to 3 years (for conflict resolution)

8. Data sharing with third parties

We do not sell or rent your personal data. However, certain data may be shared with trusted third-party service providers:

• Payment processors (e.g., Stripe, PayPal)
• Hosting and email marketing platforms (e.g., Webador, MailerLite, Google)
• Partner retailers (if the order is placed through them)
• Analytics platforms (e.g., Google Analytics)
• Legal or tax authorities (upon lawful request)

All third parties we work with are GDPR-compliant and bound by data processing agreements.

9. Your rights

Under the GDPR, you have the following rights:

• Right to access your data
• Right to rectify and update your data
• Right to erasure (“right to be forgotten”)
• Right to restrict processing
• Right to data portability
• Right to withdraw consent at any time
• Right to lodge a complaint with the supervisory authority

To exercise your rights, please contact us at: [your email]
You may also contact the Belgian supervisory authority:
Gegevensbeschermingsautoriteit (GBA)
https://www.gegevensbeschermingsautoriteit.be

10. Data security

We take appropriate technical and organizational measures to protect your personal data:

• SSL encryption of our website
• Restricted access to data within our team
• Secure hosting servers
• Regular backups
• Anti-virus and anti-spam protection

11. Changes to this policy

We reserve the right to update this Privacy Policy.
All updates will be posted on this page. If there are material changes, we will notify you by email or through our website.

📍 Ghent, Belgium
📧 hellogoexplore@gmail.com

© GoExplore, 2025